Viral Marketing

Viral Marketing
PodWEB
The promotoion of a product, brand, or service by generating interest in relevant public social networks, blogs, and forums, or by word-of-mouth to family, friends, and colleagues.

Audio and video glossary. 2014.

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  • Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… …   Wikipedia

  • viral marketing — UK US noun [U] (also referral marketing, viral advertising) MARKETING, INTERNET ► a marketing activity in which information about a product spreads between people, especially on the internet: »Unless your customers are young, a viral marketing… …   Financial and business terms

  • viral marketing — noun A marketing technique in which a company s customers are encouraged to spread knowledge or endorsement of a product by word of mouth or the Internet • • • Main Entry: ↑virus * * * ˈviral marketing 7 noun uncountable a way of advertising in… …   Useful english dictionary

  • viral marketing — viral .marketing n [U] a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this ▪ You can reach more potential customers… …   Dictionary of contemporary English

  • Viral-Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… …   Deutsch Wikipedia

  • Viral Marketing — Virales Marketing (auch Viralmarketing oder manchmal Virusmarketing, kurz VM) ist eine Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, Produkt oder Kampagne… …   Deutsch Wikipedia

  • viral marketing — (VY.rul mark.uh.ting) n. The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues. Example Citation: The best viral marketing is not just word of mouth, as some people… …   New words

  • Viral Marketing — Internet advertising or marketing that spreads exponentially whenever a new user is added. Viral marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with whom that user interacts. An… …   Investment dictionary

  • Viral Marketing Research — is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit social networks.Algorithms are used to derive respondent level coefficients of… …   Wikipedia

  • viral marketing — /vaɪrəl ˈmakətɪŋ/ (say vuyruhl mahkuhting) noun a marketing strategy that encourages individuals to pass on the message to others, thus increasing exposure to the original message exponentially and increasing its influence. –viral marketer, noun …  

  • Viral Marketing — Propagation, Aggregation Marketing, Organic Marketing; Konzept der ⇡ Kommunikations  bzw. Vertriebspolitik im Marketing, bei dem Kunden digitale Produkte vom Anbieter kostenlos erhalten und dann per E Mail an weitere potenzielle Kunden aus ihrem… …   Lexikon der Economics

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